3 Ways to Prepare Your Business for an Emergency

I remember before the pandemic - everyone would talk about what if Instagram went away. Well now -- what if outside closed? Brick and mortar or digital business. You need an emergency plan. 

If the internet went down...what would you do? If we were no longer able to go outside - what would you do? Now is the best time to consider how would you handle any type of disrupt to your business.

For brick & mortar

1. Plan out any type of disaster: From fire, theft, hurricane, tornado, to now PANDEMIC. Never in a million years would I have thought that I would experience a pandemic in my life time. But now here here are.

2. Implement: 

Sketching out every detail. From the smallest detail of serving customers. To how will you accept orders? Do you have a website? What about an order form?

In this phase you should write down everything how you expect your business to operate. 

3. Test:

Do you currently have employees? What does 1 day off look like without them? Is your website set up for more than 100+ orders? How will you conduct strictly online or strictly in-person?

E-Commerce

1. Make sure that you are using SEO to your greatest capacity. Learn about Google Ads for FREE. 

2. Buy Facebook/Instagram/Twitter ADs - this is now your time to capitalize on this space. 

3. Make sure that you are using the correct platform. So many times I've seen e-commerce utilizing Wix or Squarespace when neither are really made for a large ecommerce size. Now is the time to research the better platform. Between Shopify or Wordpress. 

With all of the unfamiliar territory that COVID-19 has brought. Now is the time to write it down and make it plain. I recommend -- thinking of the unknown -- using Google to research any aspect of your business that you may have not thought of. A natural disaster or pandemic does not have to be the end of your business. You can think creatively and get to work on your business or hire a consultant to do the labor for you.

Just remember to give yourself GRACE.